Seller Central, Amazon’s seller dashboard, is full of useful information about sales and profitability, but most sellers don’t know how to use it to its full potential. In this post, we’re explaining the Amazon Fee Preview Report, how to find it, and how to use it.
What Is the Amazon Fee Preview Report?
The Fee Preview Report is one of the many report types available to Amazon sellers through the Seller Central dashboard.
When downloaded as a CSV, the spreadsheet lists SKU, ASIN, product names, product categories, prices, dimensions, and weight for all of your products, and even before checking out the fee columns, there’s a lot of helpful information to be found. Dimension information is useful in determining what size packaging you’ll be charged to ship your product or if it could be considered oversized. Product categories on Amazon each come with different fees depending on the type of product.
Most importantly though, the Fee Preview Report breaks down the cost of all of the fees you’ll pay to Amazon to get your product to your customer. When making decisions for your business based on product costs and COGS, this type of data is crucial in determining your margins per product.
How to Find It
In order to get to the Fee Preview Report, you’ll need to take the following steps:
- Go to the Reports tab at the top of the page and choose Fulfillment from the drop down.
- On the left side of the screen, under the Payments heading, choose Fee Preview, the first option on the list.
- Request the report as a CSV and open it in your spreadsheet software of choice.
How to Use It
Once you’ve found the report, you can use this data to make pricing decisions that take Amazon fees into account.
Every Amazon seller pays a 15% fee to Amazon for listing the product; that’s an inescapable fact. In addition, the report provides an estimated fulfillment fee, the cost you’ll incur for the product to be shipped to consumers, based on size and weight. The total estimated fee is both of those costs combined.
Armed with this knowledge, you can make more informed decisions on your ad spending and your pricing strategy in a way that prioritizes increased profitability. The benefit of this report is that you’ll have an easier time understanding the fees per sale instead of those of your entire line of products lumped together, and that understanding can help you better project your cash flow into the future.