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E-commerce CFO Course

E-commerce CFO Course

It’s up to you to steer your online business to success, and that means making financial decisions that are in the best interests of your company. Do you have a budget that addresses every area of your business? Do you understand the insights your analytics data is telling you? Can you recognize higher ROI opportunities or assess different forms of financial risk?

Being an E-commerce CFO in addition to being an online seller is a necessary skill set to take your business to the next level. With our E-commerce CFO course, you’ll develop the crucial skills you need to put your business on the path of continued growth and profitability.

Course Description

Course Description:

Once you’ve got your bookkeeping under control, it’s time to use all of that data to benefit your business. This course aims to help you understand how to make the most of your invested capital, guide you towards profitable decision-making, and teach you how to take control of your business’s future.

Benefits of the E-commerce CFO Course

After taking this self-paced course, you’ll know how to develop and enforce a budget. You’ll be able to identify opportunities within your business that qualify for higher ROI potential as well as pinpoint areas where budget cuts are necessary. Once you implement your budget, you’ll be able to analyze sales data and make appropriate decisions towards increasing profitability. You’ll also learn how to evaluate financial risk and forecast future sales. Some of the key concepts of this course include:

  • Maximize your profitability through understanding your finances
  • Cash flow forecasting
  • Scaling your business (What got you to $1m won’t get you to $10m)
Business Leadership Skills You Will Gain from this Course

Business Leadership Skills You Will Gain from this Course:

With the Ecommerce CFO course, you’ll have a sound understanding of all of the following skills:

  • Understand your Financial Statements
  • Balance Sheet Creation
  • Business Analysis
  • Financial Risk Evaluation
  • Financial Investment
  • Cash Flow Forecasting
  • Financial Data Analysis
  • Valuation & Appraisal
  • Scaling & Growth
Course Topics Include:

Course Topics Include:

  • Introduction & What You Will Learn
    • Welcome to the Course
    • Overview & Course Outline
  • Driving Profitability: Your Ticket to Continued Operations
    • Intro: Why Profit is the Price of Admission
    • Basic Profit Metrics
    • Products COGS + Ads: The Core that Drives PAG
    • What Should My PAG Be?
    • Should I expand off Amazon?
    • Why You Must Grade SKUs
    • Grading SKUs Using the Free Preview Report
    • Grading SKUs Using the Transaction Detail Report
    • Using Software to Grade SKUs
    • Making Investment Decisions Based on SKU Analysis
  • The Ecommerce Business Model
    • Introduction to Business Models
    • Business Models: Resellers
    • Business Models: Private Label Brand Owners
    • Business Models Summary
  • How to Read & Interpret Financial Statements
    • Introduction to Financial Statements
    • How to Read Your P&L and Prepare Your P&L for Investors
    • Balance Sheet Basics
    • Statement of Cash Flows Basics
  • Cash Flow Forecasting
    • How to Forecast Your Business’s Cash Flow
  • How to Scale an E-Commerce Business
    • How to Scale an E-Commerce Business

Learning Outcomes:

  • Understand the 5 e-commerce business models and how profitable each model should be
  • Learn how to read financial statements (Balance Sheet, Profit & Loss, and Cash Flow statements)
  • Learn how to drive profitability
  • Value or appraise an e-commerce business
  • Manage and forecast cash flow
  • Master advanced Balance Sheet management
  • Learn how to scale your business
  • Gain a thorough understanding of Amazon accounting principles
  • Know where your money is going
  • Learn how to build your business around your life goals
Learning Outcomes

Frequently Asked Questions

Is the course 100% online?

Is the course 100% online?

Yes! The course is conducted entirely online at your own pace. We suggest having your Quickbooks Online account open while completing the course, as well as your Seller Central account.

How long does it take to complete the course?

How long does it take to complete the course?

The course takes approximately 2.5 hours to complete. The course consists of both videos and written text, broken into seven sections.

Do I need to take the course in a specific order?

Do I need to take the course in a specific order?

No. Feel free to jump around to the areas that are relevant to you and your business.

What background knowledge is a prerequisite for this course?

What background knowledge is a prerequisite for this course?

We recommend that you have a solid understanding of accounting for E-commerce or have taken our Accounting for Amazon Sellers course.

What will I be able to do after taking this course?

What will I be able to do after taking this course?

You will have a deeper understanding of how your finances can impact your business’s future, as well as how to grow your business, how to forecast your cash flow, and how to interpret your data to make CFO-level decisions.

Frequently Asked Questions