About Us

The Team

Tyler Jefcoat


Tyler Jefcoat is the Founder & CEO of Seller Accountant where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totalling more than $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers. Before founding Seller Accountant, Tyler was the Co-Founder and Managing Partner for Care to Continue, a home health care company that grew from zero to 100 employees in four years.

Ashley Carter

Partner & COO

Ashley Carter is a Partner and serves as the COO for Seller Accountant. Ashley’s career spans from insurance to banking to bookkeeping, and she was the controller for seven-figure business. Now Ashley brings her accounting experience and system-building expertise to Seller Accountant’s clients where she is the master of turning a financial mess into incredibly accurate, investor-grade business financials. She leads our implementations, bookkeeping and quality assurance teams.

Brandon Checketts


Brandon Checketts is the Co-Founder of Seller Accountant. Brandon is an ecommerce legend, having founded several industry-shaking companies, including Seller Labs (2019 Inc 5000 Recipient) and Book Scouter, where he still serves as a Partner and Director. Brandon founded Seller Labs by inventing Feedback Genius to solve his own communication challenges as an Amazon seller. His expertise in addressing seller challenges with technology and automation has made Brandon a sought after speaker and coach.

Austin Hall

Customer Success and Quality Assurance Manager

Austin holds a BBA degree in Accounting from the University of Georgia. He joined Seller Accountant in May of 2020 and has 6 years of accounting experience in both the non-profit and commercial banking sectors. On the weekends you can often find him backpacking up a mountain, playing guitar, or serving at church.


CFO (Chief Fluff Officer)

Fang is a very good boy. He enjoys long walks, belly rubs, and crashing Zoom calls.

Savannah Blair

Staff Accountant

Liz Duncan

Staff Accountant

Christian Joseph

Staff Accountant

Jocelyn Melvin

Staff Accountant

Lizzie Rose

Staff Accountant

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