About Us

The Team

Tyler Jefcoat


Tyler Jefcoat is the Founder & CEO of Seller Accountant where he exercises his passion for helping sellers maximize their businesses. Tyler provides financial coaching for sellers totalling more than $100 million per year in e-commerce sales. Tyler also leads the Sellers Roundtable, an exclusive mastermind group for seven- and eight-figure sellers. Before founding Seller Accountant, Tyler was the Co-Founder and Managing Partner for Care to Continue, a home health care company that grew from zero to 100 employees in four years.

Ashley Carter

Partner & COO

Ashley Carter is a Partner and serves as the COO for Seller Accountant. Ashley’s career spans from insurance to banking to bookkeeping, and she was the controller for seven-figure business. Now Ashley brings her accounting experience and system-building expertise to Seller Accountant’s clients where she is the master of turning a financial mess into incredibly accurate, investor-grade business financials. She leads our implementations, bookkeeping and quality assurance teams.

Brandon Checketts


Brandon Checketts is the Co-Founder of Seller Accountant. Brandon is an ecommerce legend, having founded several industry-shaking companies, including Seller Labs (2019 Inc 5000 Recipient) and Book Scouter, where he still serves as a Partner and Director. Brandon founded Seller Labs by inventing Feedback Genius to solve his own communication challenges as an Amazon seller. His expertise in addressing seller challenges with technology and automation has made Brandon a sought after speaker and coach.

Laura Stammer

Customer Success Manager

Laura Stammer is the Customer Success & QA Manager and is ultimately responsible for client satisfaction. Laura was a former Corporate Executive with over 20 years progressive accounting and finance experience in the consumer products industry. Laura is a team player who excels at creating processes and providing financial insights to drive profitable business. Her goal is to help small businesses save time, feel confident they understand their financials and utilize best ecommerce practices to increase profits.

Jeff Morton

Accounting Onboarding Specialist

Jeff Morton is the Accounting Onboarding Specialist for Seller Accountant. Jeff graduated from the University of West Georgia in 2011. Jeff then went on to work at a CPA firm, as an auditor for the State of Georgia, and for an outsource accounting company before coming to Seller Accountant. Jeff has years of experience turning a financial mess into incredibly accurate, investor-grade business financials and is ready to help you, too.


CFO (Chief Fluff Officer)

Fang is a very good boy. He enjoys long walks, belly rubs, and crashing Zoom calls.

Savannah Blair

Staff Accountant

Liz Duncan

Staff Accountant

Helen Hornung

Staff Accountant

Christian Joseph

Staff Accountant

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