In order for your business plans to come to fruition, they first need to make sense on paper.

Developing a three-year business plan involves making decisions on things like your core values, your company’s marketing strategy, your niche in the market, and setting measurable goals for the future.

This is a particularly uncertain time in which to own a business, but having a plan in place will give you a roadmap to follow even when the economy is up in the air.

Let’s dive in.

Key Takeaways:

  • Use Gino Wickman’s Vision/Traction Organizer template.
  • Your core values and vision inform your partnerships, staff relationships, outsourced agencies, and more!
  • Don’t overcomplicate your core focus, but be able to describe it in one sentence.
  • Create measurable goals that are both qualitative and quantitative.

Further Resources:

Traction – Gino Wickman

The Ideal Team Player – Patrick Lencioni

Do you have a three-year plan? How do you structure your quarterly goals?

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